Entrepreneurial strategy consultants.
The Strategy Office is a collective of independent strategy consultants who’ve all earned their spurs at one of the big consulting firms, but also as entrepreneurs. Since 2010, that’s meant strategic advice that simply works in practice.
What we do.
Who we are.
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Jacob Greidanus
Disruptive brain athlete -
Bernadette Wijnings
Founder of The Strategy Office Shield-maiden & build(-out)er full of energy -
Jan-Paul van Term
Passionate freethinker with coaching skills -
Arno Flier
Seasoned realist with empathy (and humour) -
Paul van der Torre
Solution-oriented opportunity monetiser -
Saeske van der Pas
Good-humoured (e-)pioneer -
Elske Schotte
Impact-maker with sustainable drive -
Michiel Vos
IT-minded analyst with soft skills -
Cees Faber
Visionary connector with flair -
Sacha Muller
Practical strategy powerhouse -
Lodewijk Westerling
Approachable troubleshooter with an eye for detail -
Henk Galavazi
Mountaineer with analytical insight -
Anne van Loon
Team-spirited athlete -
Teun van Rappard
Hands-on catalyst -
Michael Blok
Change manager with a knack for languages -
Carol Velthuis
Clear-sighted people-gatherer -
Remco Groeneveld
Experienced strategist with a moral compass -
Tristan Arkensteijn
Go-getter with empathy -
Gijs Engelen
Structured, empathetic problem-solver -
Juliaan Bol
Realistic outside-the-box thinker -
Wouter de Vreeze
Organisation-sensitive (retail) strategist -
Mariette Hamer
Culture improver with power analytics -
Frieda van Belle
Tech and data geek with transformative drive
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Free thinkers...
As independent consultants who are also entrepreneurs, we enjoy the freedom of doing business our way. We want the same freedom for our clients. Because if you let yourself be restricted by how things have always been done, you’ll get what you already had. Good strategic choices are made by considering all factors — then also looking outside the box for a solution. Dare to think freely. It leads to surprising new insights.
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… who go for results.
We’re here to come up with solutions that actually make a difference for our clients. Instead of rounding up a project by advising we start yet another one, it gives us much more satisfaction to really help our clients move forward with their business, day to day.
What our clients say.
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“As an outsider, The Strategy Office dares to ask the bold questions in a down-to-earth and curious way. Across our years of working together, they've also been very involved, with a great sense of timing and of what works and what doesn't with us.”Dion van Steensel
CEO HVC Group -
“How to scale up? Bernadette is a quick and smart thinker, with a sense of humour. She's critical when necessary. Her concrete hands-on approach allowed us to start implementing improvements immediately.”Brigitta Lops
Founder / Director Jobtraining
Read our blog.
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Our take on thingsIs generative AI the end of strategy consulting?
Read moreLet’s be frank: strategy consulting is a prime target for overhaul with generative artificial intelligence (GenAI). Change is coming — it just remains to be seen in exactly what form: Will AI make the profession obsolete?Can companies rely on AI alone to tackle the challenges currently entrusted to consulting firms, eliminating human expertise?Or will this heavyweight industry, steadily growing for decades, adapt to an AI-driven landscape? If yes, what will value-for-money strategy consulting look like? And what should strategy consultants — and our clients — be doing now to intelligently ride the GenAI wave? -
Our take on thingsSurf’s up, PE: The green home installation wave is finally here.
Read morePrivate equity has long spotted opportunities in the construction sector. Positively, the need for sustainable housing is a safe bet for growth, so companies concepting and making ground-up greener housing have been hoovered up. But there’s a complementary trend — and significant PE opportunity — that’s still overlooked: green home installation companies. A quick breakdown highlights volume and potential: - €33.5 billion: 2022 revenue of the Dutch construction market’s housing segment (new build, renovation, maintenance) - €2.4 billion (7% of total): 2022 revenue of the Dutch sustainable home installation market - 1.7% CAGR 2022-2026 expected for the sustainable home installation market, driven by renovation demand (and despite lower new-build housing volumes) For PEs with construction companies in their portfolio, investing in green installation firms is a straightforward route to broader presence in sustainable housing value chains. In parallel, both new and existing builds (will) need green installations. Well-placed investment will cover both these housing types, across the social and private sectors. In short, this market’s in need of a new breed of investor: ready to take calculated risks, for high rewards. As a seasoned insider, I’m convinced of the green home installation sector’s potential for strong social and financial returns.